Firstly let’s get one thing right, Squeeze, Landing and Sales Pages can use a lot of the same technology such as the platform you use to present your Landing Page on. It could be a html built site or a site which uses a Content Management System such as WordPress, Joomla or Drupal. It seems like the most accepted choice is the WordPress Platform, and there are some very good reasons for that.

WordPress lends itself to Sales Pages because of its ease of use where adding content to the site is concerned and its ability to use appropriate themes which dictates the design.

There are some Free WordPress Landing Page Themes available which are worth looking at where all you have to do is insert your content, a video and either a opt in form or a PayPal Button, and it’s done.

So what are the main components of a high Converting Sales Page?

It can be broken down in to 6 main sections. The first is the “Killer headline”, the thought here is to capture the interest of site visitors instantly. Most of the time they would have reached your landing page through one of two different routes, either from a search carried out on Google or another search engine, which is called organic search. The other way is through a paid link of some sort, such as a Google Ad or through Facebook Advertising. Whichever way people get to your site, they have got there because they are looking for a solution to a problem. In the case of organic search (which is the one to really aim for when optimizing your site) the internet visitor would have put a keyword or phrase into the search engine and we have optimized our page to get at least on the first page of Google so we have a chance of getting this potential customer to click through to our site.

Our Killer headline MUST answer the problem the searcher was looking for. For instance, if someone puts into Google the query, “brown trilby hat” and gets presented with a host of results, one of which is your site, you want to make very sure that when that prospect clicks onto your site that the headline they read provides them the solution to their query such as, “Highest Quality Brown Trilby Hats At The Lowest Prices In Europe – Delivered World – Next DAY!!!” Now that’s an attention grabber!

Ok, the next item on our list which has proven to convert more people when included is a video. Video, has proven to keep prospects on a page longer and therefore giving you a better opportunity to convert them. It is a great idea to emphasize the sales message in the video, again stating that you have the solution to their main problem. Technically you need a video which is wide screen and in High Definition if possible. The most important thing with a video is the message. Strong narration is crucial.

Next we have our first “Soft Call To Action”. This is usually a phone number, this is mainly because someone may have been to your site before and already decided to use your product or service and just need to contact you. The other reason is that your headline and video were so good and the phone number in a prominent place will spur them into action.

The next element is the supporting text or “Body Copy” as it’s known. This has to be carefully written; in fact this could be the most difficult part of the process of putting together a great Squeeze or sales page. But here’s a bit of advice. Just be concise and tell the truth about your product or service. Don’t try and be clever for the sake of it and focus on benefits rather than features. If fact, bullet point features and explain concisely the benefits of those features below them.

It’s also a great idea to look at other sales pages and see how they have been constructed. The next part of the equation is getting their information. In other words getting a lead, this is exactly what a squeeze page is for. Never try to sell a product, focus on getting a “Name” and “email”.

To be able to do this we need to use the last two elements in conjunction.
1 – Free Gift or “Ethical Bribe”.
2 – Opt In Form, to capture the lead.

It is a fact that people are more reluctant to give their name, email or any other data without a really good reason. That reason is usually that you will give them something of great perceived value in exchange for their details.

This is where the “Ethical Bribe” concept comes in. Depending on your niche or industry, you will need to create something that people want; this could take the form of a specially prepared report, a specialised technique, or a clever way of doing something which most people have no idea about. The report does not have to be a downloadable document, it could be a DVD or CD delivered to their door, that’s if you need their address on your database. If not, then you can produce a simple video or audio series.

The point is that the prospect has to see this as a really good deal, and therefore prepared to give you their details.

A sales page is very similar, with the exception that you want them to click on a “Buy Now” button and buy something. This works best with downloadable product.

Building these sites is very easy with the right WordPress Squeeze Page Theme, all you have to do is put in the text and the video and publish.

The Six Elements Of A Squeeze Page Are
1 – Killer HeadLine
2 – Video
3 – Soft Call To Action
4 – Supporting Text (Body Copy)
5 – Ethical Bribe
6 – Opt In Form

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Information about design:

Many times, I’m sure you’ve found yourself staring blankly at your computer screen with no motivation to complete a lingering project. You have this particular project that needs to be completed as of yesterday, but the ideas and the creativity have left your normally jubilant fingertips. If you’re someone whose profession is solely based on the computer, whether it is web design or writing articles, I’m sure you can relate well to these feelings.

It’s important to remember that we all hit dead-ends. Every great singer or songwriter has had to step back from time-to-time, and get a whole new grasp on their ideas. So don’t worry, this is quite normal.

So where do you get inspiration? That, really, can come from anywhere. A song, a book cover, other designer’s websites, there are many options here. You may just find the right thing that gives you exactly what you’ve been missing, but be warned! Don’t spend too much time browsing or else you will have wasted your entire day. Just keep in mind that you’re looking for inspiration, not to catch up on daily gossip.

On a good day, another person’s website design can be really beneficial to your motivation but on a not-so-good day, they tend to blend in and start looking the same which will only leave you starring at that blank screen for a longer time. When this happens, here is what you should do:

1.Jump around: Yes, just like House of Pain said it, “Jump Up, Jump Up and Get Down.” If you’re sitting at your desk or computer screen all day long, you need to move. Get out from behind the screen, walk around, go outside, stretch and clear your mind. Whatever you decide to do, just make sure it involves moving.

2.Observe some art: Being a web designer, you look at a lot of technical savvy designs. Which is what we love, right? But, don’t forget about the fundamental art that put us here in the first place. Take a look at Picasso to Escher, or even some non-professional photographs. Notice the lines, angles and colors. This can be very beneficial to you and help to shed some light on that new project you’ve yet to complete.

3.Just start over: I know it sounds terrible, but sometimes you just don’t have a choice. Take whatever you’ve been working on and chuck it. There are times when you end up thinking about the overall picture way too much and those thoughts will get in the way of your ability to complete it. If you’re not inclined to this tip, then the other alternative is to just stop for a while and come back to the project later, after you’ve had some time to clear your head.

Always remember, that roadblocks are common and can and do happen to everyone, especially if you’re in a creative field like web design. But, don’t let it stop you from doing your best. Just take a break and resume it again later.

It’s sometimes difficult to stay inspired when you’re churning out custom web designs on a daily or weekly basis. Strict deadlines and a heavy workload can leave some web designers feeling “creatively drained” or uninspired.

The challenge for every designer is to consistently come up with great web designs that are fresh and also consistent with the client’s brand and goals. So here are a few basic web design tips to get those creative juices flowing when it’s needed most.

Step away from the computer:
This might seem like a pretty straightforward exercise but taking a twenty-minute breather away from the computer screen will help you stay refreshed. Often the best thing you can do once you’ve hit that creative wall is to simply take a short break from working on a web design. A short walk outside of your familiar office surroundings might give you a fresh perspective on any design challenge.

Back to basics:
Often clients will provide you with an existing logo or brand to serve as the basis for the rest of your web design. Designing an inspiring website for an uninspiring corporate identity can be challenging. The best you can do is to look at the basics of the logo and existing brand. Start by looking at the basic shape and colours of the logo you’ve been given. Interesting colours and shapes can complement even the least inspiring logo.

Colour:
Your client’s logo might be as bland as a manila folder but creating a quick colour pallet around a given brand or logo will quickly lead you in the right direction. Online colour libraries are great for thinking out-of-the-box in terms of colour. Kuler is a free web-hosted colour application that enables you to create and edit various colour themes and combinations. You can also find colour inspiration by adding an adjective to the word “colour” in your search bar, e.g. retro colour. You’ll often find interesting results coming up in Google images.

Reference sites:

The web is saturated with great web designs. One way of keeping in step with the latest web design trends is by visiting Web design or CSS galleries. CSS galleries often showcase the latest web design portfolios and trends. Another great online source of inspiration is The Behance Network. This social media platform showcases the work and portfolios of various talented artists, illustrators, designers and photographers.

Bookmark:
An online bookmarking tool will come in handy when you’re browsing the web for inspiration. This way you can keep track of which sites you referenced for which projects or ideas. Delicious is large social bookmarking tool. You can also use the bookmarking tool in your Google browser.

Subscribe to a magazine:

Stay up to date with current industry trends and design innovations by subscribing to a design magazine. A monthly subscription forces you to read the latest design and industry news on a regular basis. The creative review offers great insights into the latest industry news and events.

Typeface:
Typeface is a preference and sometimes in web design things like legibility and the style of the website will determine the type that you use. You don’t have to limit your use of fonts to the selection of default fonts on your computer – rather take a look a how other web designers are using fonts in an interesting way. Take a look at some of the webfont sites and out there.

Coming up quality web designs on a regular basis requires some creative inspiration. The web is saturated with creative web portfolios and fresh design ideas. If however the Internet’s not doing the trick, you can always take a stroll outside and smell the flowers.

Information about design inspiration:

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Contract for Difference trading (CFD trading) is an arrangement made between two parties, which agree that they will be exchanging the difference made from the opening and the closing cost of the underlying asset.

You might have already noticed that CFD trading has considerably grown in its popularity. Actually, there are numerous reasons for this but one of the most important ones is the fact that an investor is not supposed to put up a large amount of funds in order to open a position. In other words it means that investors can make larger positions. To be more accurate, there is a need to indicate that usually the leverage ratio is from 10:1, but it can go as far up as 20:1.

The other significant thing that magnetizes investors is that CFDs do not have the expiration date on the trade, so traders can prefer going long or short. In addition, they can close the position if they feel the market movements are not advantageous for them. The truth is that if the trader thinks that the market movements will increase, he/ she goes long. And on the contrary, if the trader believes that the market movements will reduce, he/ she takes the short position. It should be also added that when the trader is the purchaser, he/ she gets dividends earned on the underlying instrument from the seller. Accordingly, if the case is that the trader is the seller, he/ she is the one to pay out the dividends to the purchaser.

Hedging is one of the most vital parts of dealing with CFDs. This is a widespread strategy, which is used by a good number of traders. The point is that CFD hedging provides an investor with an outstanding risk exposure managing, as it is possible to hedge one to one. Simply speaking, if an investor takes a long position in 4505 shares of XYZ, he/ she is also able to take a short position of 4505 shares in XYZ. It will be useful for you to know that taking on a short position on the underlying asset assists to care for portfolio if the price movements decline. There is no need to mention that this is an amazing opportunity, which allows to make a profit from the failure.

Still, you need to consider that in order to avoid risks involved into CFD trading it is vital to have a strict strategy and the right stop loss orders in place.

The majority of webmasters and bloggers across the net would consider a home based business blog something which covers the “make money online” or “online business” niche. This is taking the words literally rather than thinking bigger. To me a home based business blog is any online business that uses a blog as its main platform and can cover any array of subject as long as the point of the blog is making money from home. There are many bloggers across the web who are not interested in earning any type of income so they are running a more recreational style blog. For those wanting to jump online and begin building a solid business so they can one day work from home full time may want to consider creating a home based business blog. It will still be important to choose a topic which you will stay interested in and can write about for years. The important thing to think about if you want to start making money online is if you don’t try you won’t succeed. The only way you will ever even have a chance at making money with your blog is if you start your blog.

To begin a business blog which is meant to begin making you money online there are a few different ways you can proceed. There are of course free blogging platforms which would allow you to create a blog for absolutely no money the only problem with using free blogging platforms such as blogger.com, wordpress.com, and typepad.com is they have limits. To have 100% control over your blog and to have no limits you should purchase hosting and install wordpress software on your server. You can download the free files over at wordpress.com then follow the instructions that come with the download. There are some high quality hosting companies such as hosting24.com which offer an installer making the installation of wordpress take only a couple minutes. If your hosting company does not have one of these installers you can always upload the files using an FTP program.

Now that you have a blog up and running whether free or paid you should monetize it right away. What this means is placing ads or affiliate links which will make you money when you start building traffic towards the blog. If you are not sure where to get started Google Adsense makes it simple to publish ads and publish them on your blog. You can also try out affiliate marketing by selling the digital products on clickbank.com. Once you have some different links and ads you should start focusing on your blogs content. A successful blog will have the best content within their niche. Every article does not have to be perfect, but you should know more about your niche than the majority of your competitors. Make sure you take time every day to read the other top blogs within your niche and see what type of content they are producing. You can take their content and put your own spin and thoughts on it. You should also be looking in the forums within your niche to see what questions your potential audience is asking. If people are asking a question within a forum then the question will probably be typed into Google as well. Write a post answering the question making sure you optimize the title so Google knows your post answers that specific question.

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There are a range of different website platforms and design styles for your website which basically come under two different groups.

You can either hire a professional to design and create your website, or you can do the job yourself using website templates as your starting point.

So how do you decide which option to run with?

The first factor that will impact your decision will be your budget.

If you have thousands of dollars to spend, and are looking for a high-end, professionally built website, then you are obviously going to lean towards paying a designer.

And of course the opposite is true – if you can’t afford to spend much, you are going to need to use website templates that are either free or relatively cheap.

The next factor that will impact your choice is what you need the website for.

If you have a whole range of specific functions and tasks that need to be done by your website, then you will need it designed by a pro.

Being afraid to spend a little now could end up costing you more at some stage in the future.

The next factor has to do with ongoing use of your website i.e. will it need to be updated by yourself regularly?

If you think your website will need regular updates, than you are probably going to need it to be designed with a Content management System (CMS)

The great thing about a CMS is that it lets everybody add new website pages without needing any web design skills.

Here’s an important tip – make sure your website designer knows beforehand that you want your site designed with a CMS.

That way they can create a website for you that uses a CMS. So you get the best of both worlds – a professionally designed website that you can update easily yourself.

So when you’re doing your research on websites, have a think about your budget, what you need the site to do both now and in the future when you are making your decision about what to do.

photography website templates
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